
Shared with the seller’s permission. Some details have been simplified to protect the family’s privacy.
The best way to explain how Cash+ works isn’t with a hypothetical — it’s with a real result. Here’s one.
A Home That Needed Updating to Reach Top Dollar
A family on Hawes Street in Whittier was outgrowing their home. A growing family needed more space, without uprooting their daily routines and community by moving farther out. The home itself needed updating to be competitive and reach top-dollar in the current market, but the family didn’t have the time, funds, or appetite to manage a renovation themselves while also planning their own move.
That’s exactly the situation Cash+ is built for.
The Full Numbers
The home’s as-is value — roughly $750,000 — reflected an outdated design that no longer matched what today’s buyers are looking for, not necessarily disrepair. A typical investor offer would have been priced at or below that number, keeping the full renovation upside for themselves. Rather than sell at that discounted value, the family used Cash+ to capture what the home was actually worth once brought up to date:
Who Keeps the Equity
This is what makes Cash+ genuinely different from a typical investor sale: any increase in value created by the renovation comes back to you. You’re not selling at a discount so someone else profits from the rehab — you get the benefit of your home’s full renovated value. The buyer earns their return through the program fee and a share of resale upside, not by keeping your equity gains.
Because the resale price came in above the original projection, that additional $34,000 was returned to the family along with their reserve. Program fees and other costs specific to each transaction affect the final numbers, so this isn’t meant to represent a guaranteed net outcome — it’s a real illustration of how pricing against renovated value, rather than as-is condition, changed what was possible for this family’s home.
The program fee itself covers what it actually takes to deliver a renovated-value offer — construction management, permits and inspections, and contractor sourcing and oversight — the work that makes it possible to price a home ahead of the renovation rather than after it.
Understanding the Reserve
Part of a Cash+ offer is structured as a reserve — funds held to protect against a decline in market value between the sale and the home’s eventual resale. If the home resells at or above the originally projected value, the seller receives that full reserve back, plus any amount the resale exceeded the projection. Renovation costs are separate from the reserve — those are paid out of sale proceeds at closing, as approved work is agreed to upfront.
Why It Worked This Way
The instinct is often to assume the only choice is a lower as-is offer. Hawes Street is an example of a third option — one that respects both the realities of an aging home and the value a family has built into it over the years.
Zoodealio, the program behind Cash+, pays 100% of a home’s projected fully renovated value upfront — significantly more than the 55–60% of value a typical cash investor offers on an as-is purchase. That gap is the real reason this path is worth understanding before assuming a lower offer is the only option.
If your situation looks anything like this — a home that needs work, and a timeline that doesn’t leave room to manage a renovation yourself — it’s worth a conversation before assuming your only options are “fix it yourself” or “sell for less.”